KoreLab's CRM keeps every sales opportunity on a staged board: from where it's born to when you win or lose it. You always know what your pipeline is worth, which deals have stalled, and who to call today — without running a second tool disconnected from the rest of your business.
The CRM is included in the Business plan. Free, Starter, Qualità and Pro do not include it.
Anyone who sells knows it well: opportunities aren't usually lost to a "no" — they're lost to silence, when nobody notices a month has gone by since the last contact.
One promising opportunity lives in an email, another on a sticky note, another only in your head. When it's time to call someone back, "where did I write that down?" costs more time than the call itself.
A deal with no next step doesn't look like a problem until it is: it fades out quietly, without anyone actually deciding to let it go.
Adding up every quote you've sent doesn't tell you what you'll actually collect: it has to be weighted by each deal's real probability, not counted as if it were already won.
Your customer registry is for invoicing, your deal notebook is for selling: if they're two separate tools, every new customer gets written down twice — and the second time, often not at all.
Built to be opened every day, not a feature you set up once and forget.
The columns are your own stages — rename them, reorder them, deactivate them without losing the history of who already went through them. Every card shows estimated value, probability, priority and labels at a glance, and the transition rules (you can't move a closed deal without reopening it first) are automatic.
How many opportunities are open, what they're worth, the pipeline weighted by probability, and the win rate on closed deals — never a made-up "0%" when you haven't closed anything yet. Plus the stage funnel: how many opportunities reach each stage and the pass-through rate from one to the next.
Phone call (with a coded outcome: reached, no answer, call back, not interested), email, meeting, document or a generic to-do. Every stalled opportunity — no next step planned, or a step whose date has passed — tells you so, including on the Dashboard.
Every opportunity gets a score from 0 to 100 that sums five declared signals — complete contact details, a next step already planned, an estimated value, a known source, how far it has moved through the stages — always breakable down factor by factor. It's not a prediction: it's a way to decide what to look at first.
Three priority levels and a label registry you create, rename and delete yourself — by trade fair, by product, by area, however you like. They never change the score: they're just your own way of grouping opportunities.
A warning when an opportunity has been in the same column for more than two weeks, distinct from when it has no planned next step: two different signals, which you can see together or separately.
Honesty first: so you know exactly what to count on today, and what's coming next.
| Aspect | With KoreLab | What it isn't |
|---|---|---|
| Priority and labels | Your own way of grouping opportunities, free-form | Not an automatic judgment on the customer's worth |
| Score | Sum of five declared signals, explainable factor by factor | Not a predictive algorithm or an AI model |
| Customer conversion | Your own deliberate action, repeatable without ever duplicating | Never happens on its own, not even on a won opportunity |
| Import from another system | Deal history, priority, labels and notes | Not attachments: a CSV/XLSX export doesn't carry binary files |
| Automatic transcription | Coming soon | Not available yet: no public claim until it's ready |
Start for free on the Free plan, then move to Business when you need to seriously track customers and sales opportunities.